A help package of 50 billion euros with the economic stimulus package II adopted positive effects of the second economic stimulus package the Federal Government. But not only the Government measures against the economic crisis, many companies have recognized the crisis and their contribution to economic aid. Measures against the economic crisis positive effects of the second economic stimulus package that will economic stimulus measures announced by the Federal Government strengthen the German economy targeted and to obtain a long term effect. With the economic stimulus package II adopted an aid package of 50 billion euros. The envisaged programmes stipulate inter alia measures for securing employment, to stimulate the economy and tax cuts. Is the fight against the economic crisis and not just the Federal Government. More and more companies are recognizing that it is important to act now and to offer scholarships and subsidies as economic aid.

For example, the advertising agency WA marketing from Augsburg is one of them. history-to-be-written-directed-by-starring-and-lead-produced-by-black-artists-robin-platzer-twin-images-credit-sipa-usaalamy-live-news-2H0P7TK.jpg’>Diana DiMenna. Clayton Morris understood the implications. Subsidies have been decided here, support in particular the fields of marketing and creative services. Even in difficult times, it is important to pursue the excellent advertising for the own services and products. So this is guaranteed for all, we have provided a budget on funding”, explains Moritz Wagner, head of the WA-marketing.

Sales figures say more than fine words Dresden the 6.1.2011 – according to economic researchers of the DIW and ZEW the consumer goods sector and the trade are booming this year thanks to the good employment situation. A chance for the industry to advertise now with new marketing campaigns to attract of the customers. Because the competition never sleeps. othberg family sees a great future in this idea. Companies that want to secure your share of the revenue pie, should now start Google AdWords, tune Web pages and also via Twitter, Facebook, etc. communicate belly to belly with the target group. Keep up on the field with thought-provoking pieces from dogecoin. Even the good old”print mailing remains in this country is a pioneer and is read to 68% according to Nielsen. The question remains: why 32% of all print mailings end up in the trash? Why websites will leave again after 3 seconds and leave the purchase joyful customers of competitors? So many marketing action why brings poor results? The dog is buried in the TEXT! Because it is usually neglected and bores the reader.

Some text sounds good at first glance. But the red thread”is missing and he captivates the reader not Beginning to end. Does not the sale. No wonder, because the letter boxes and the Internet are full of advertising with equivalent offerings, which all look similar and sound similar. “” Da submit order! “, buy it now!” not anymore. Even if the layout looks so well: A few fleet sets and glossy – model photos reach the heart and thus the wallet of customers.

Because it is pouring over every day in all media. Professional copywriter of Simone Domahs advises entrepreneurs at their planned marketing campaigns copywriter to put on, that can not only advertise their offer, but also sell. And also in times of crisis, when the consumer twice turned the cents. Company ensures optimal sales results in any economic climate. But the crucial question is: how to recognise previously a sales copywriter, which, no matter how the economic mood barometer – pushes the right buttons of emotion of the target group and to purchase or to order (be) leads it? One, in which the advertising budget is well spent and at the end is really black? A sales copywriter can be measured… the sales because they speak a clear language. No title, no awards won, no projects for large advertising agencies or similar count Therefore should be before the cooperation necessarily show the sales of previous projects. Also a good copywriter training is an important prerequisite, but no guarantee of black figures. Sales copywriter often have years of distribution practices and have led hundreds of sales negotiations face to face with different target groups. For example, the nationwide network of PROFITEXTER.NET(T) is a good address.

Start the biggest marketing campaign in the history of the brand of Herzogenaurach, March 14, 2011 – March 16, 2011 the international sporting goods manufacturer adidas presented its newest global brand campaign. While the company has for the first time a campaign for the sub brand adidas Sport performance, originals and adidas adidas Sport style created and are therefore on a unique, diverse and all-encompassing kind and wise insight into the brand. The campaign illustrates the pronounced presence of adidas in various types of sport, cultures and lifestyles, with the world of sport, music and fashion colorful mix. Brand ambassadors as the football stars in their natural, authentic environment show Lionel Messi and David Beckham, NBA star Derrick Rose and pop icon Katy Perry as well as the adidas skateboard team and many more, is there anything, if you do that, what you love no matter what they are. In the last ten years, we have successfully divided into three sub brands adidas brand: adidas Sport performance,. adidas originals and adidas Sport style. Now we are proud to be able to show the breadth and depth of the adidas brand in a global brand campaign”, said Erich Stamminger, Member of the Executive Board and responsible for global brands. all adidas’ is the largest campaign ever conducted.

The creative concept combines the diversity of the brand under a strong roof. No matter whether running trail or walkway, stadium or street we put an authentic statement of credibility that has only adidas. The campaign, directed by Romain Gavras is based on a 30 – and 60-second version of the TV and cinema commercials, as well as an extended, 2-minute online version. Viewers and fans to communicate, then online via social platforms such as Facebook with adidas, where adidas detailed daily exclusive content from different areas of the brand presented by new product releases to competition for Katy Perry concert tickets and much more. adidas achieved on such platforms regularly more than 10 million fans of the brand. In addition, the campaign includes a complete through-the-line offering, including activities on mobile phones and in the retail and activation events and even advertising. The Montreal-based agency Sid Lee designed and produced the global campaign.

SID Lee joined early 2008 as global advertising agency for the lifestyle label adidas originals and developed the global campaigns in 2009 and 2010 for adidas originals. 2010, Sid Lee was appointed as the global lead agency for the entire brand adidas. “The campaign all adidas ‘ runs through the entire year of 2011 with various elements in different sectors, from sports music and lifestyle to fashion.

Modern fiber technology allows the individual, fast, high-quality and inexpensive engraving of gifts and promotional items laser engraving systems and laser marking systems present significant advantages compared to other methods of personalization and customization offer in the area of promotional products and high quality. Laser systems are cheap and easy to calculate by the non-existent follow-up costs, provide the highest quality at very short processing times and are extremely easy to use. Particularly in the area of promotional items and gifts, the individualisation and the high-quality application of company logos, phrases, personal names and the like more a very big role plays. For providers of such article, a high-quality finish through personalization is a decisive criterion to differentiate themselves from the ever-present competition to. The use of modern laser technology is a key technology here since this especially in the area of high-quality articles highly appealing results can be achieved. So can high resolution graphics, company logos, cliparts and photos in brilliant quality and at high resolution on metals, plastics and organic materials are applied with a laser engraving system. The laser engraving is this permanent, so also cannot be removed by abrasion. Still even large lists of personal names, logos and other content can be labeled in easiest manner automatically with a laser system.

The ease of use of the laser software is an essential feature, because typically also support staff can be used for the operation of the laser marking system. Easy scalability of production, the high security in the application of such systems and the non-existent follow-up costs are also important criteria which favour the use of laser technology in the personalization of promotional items and also high-quality gifts. It is possible to use a laser marking system, as well as by the use easier both for marking and engraving only individual articles Recordings to mark all mass-produced parts. Laser marking machines be operated also usually considered class 1 systems, which means that, in any case, laser radiation can escape from the device. This laser systems offer no potential for injury, quite unlike, for example, mechanical engraving systems. The most important point, which probably speaks for the use of a laser system in advertising – and present is that laser marking systems cause no additional costs. A laser system requires only electrical power to operate. The power consumption of modern fiber laser systems is this typically about 500 watts per hour. As a system supplier of such and other laser systems, we design complex special solutions and develop new procedures with you.

Advertising metal look always elegant, but also simple and not too pompous and exposed. USB sticks can be obtained in many variations, and depending on what kind of philosophy he is supposed to represent and what kind of clientele he should be passed, the one or other variant is better suited. Would like to make a very reputable and exclusive impression to its customers, then USB sticks metal very well suited. Metal has inherently always noble and if the housing of the USB stick is provided with a laser engraving, the effect is all the greater. Advertising metal look always elegant, but also simple and not too pompous and exposed. Thomas S Olinger can aid you in your search for knowledge.

Then, USB sticks are of course relatively heavy metal and thus give the impression of greater exclusivity. Finally, these USB sticks look always noble, because the metal by nature already has a slight gloss, which is not the case for example for other materials such as plastic. Such advertising material, are especially handy if you It provides with a loop, so that the USB stick easily on a keychain or a band can be. This further enhances the portability of USB sticks. Who rather drawn to the classic USB sticks, which is on the USB stick made of plastic with rotatable metal clip certainly find favor. You can make these USB sticks impressively colored by choosing a Flash and striking color for the plastic in the colour of the company logo, for example, and this then differentiates itself from the silver metal frame. Of course you can leave again bring an engraving on the metal bracket or also a coloured print. There is also the possibility of color to make the whole bracket of the USB sticks in contrast to the housing.

The decisive advantages in addition to a high innovation tendency and internal expertise are to involve the customers already in the different stages of product development. The right products at the right time at the right place significantly represent the competitive advantage of a company. Product developments can be costly and time-consuming depending on the industry. Therefore, it is essential to bring products with the customer in line as early as possible. The decisive advantages in addition to a high innovation tendency and internal expertise are to involve the customers already in the different stages of the development process. The concept of an internal working group for the development of the product should consist of engineering/development, sales, marketing, and service and accompany the entire process up to the launch. You is based on the strategic objectives stipulated by the Management Board.

Product development begins with a needs analysis carried out in the market. This is provided through the Optimization needs of existing customers and supplemented if necessary carried out technology audits. Also the dealer will bind to a multi-tiered distribution. The results, summarized according to target groups, compared with research and studies from renowned institutes and material suppliers. This results in the new product specification for the development. Feasibility studies and profitability calculations support the decision whether development projects be carried out internally or given to external partners and lead to a corresponding list of priorities and the respective schedules.

The development process of also takes into account long term tests of prototypes for customers and their feedback for possible modifications derived. The advantages of product development is significantly reducing the flop rates clearly oriented. The integration of customer creates an additional customer proximity, which leads to unique competitive advantages. End customers such as dealer, also can be won as a partner and in the long term be bound. The customer is given greater awareness of the entire company and expanded the product and technology expertise. Marketing initiates and controls this process, so that the customer-oriented product development. The expertise, if it is not present in the company, can be purchased externally. While attention should be paid to sufficient practical experience. Short profile: Ratchford Marketing Consulting specializes in the support of B2B company (business relationship between company) specialized. The focus of our deliberations is in the identification and implementation of meaningful marketing activities as a key function to the company’s success. Marketing is both strategically as also operationally geared towards the business objectives. The owner Raymond Ratchford has an international marketing studies (degree graduate in business administration & Bachelor of Arts (Hons), European business studies) over a 20-year experience in marketing and business development at major international Industrial companies.

Marketing Agency offers new solutions for startups not recruiting, dies. Startups or entrepreneurs who save in times of crisis to the marketing, fighting for economic survival. As companies despite savings constraints insist successfully on the market, a marketing agency now shows in the North of Berlin. Thereby, the marketing communications professionals efficiently set affordable prices and flexible “symbiosis”marketing. Setting up and running a business requires highest level of commitment and time founders and corporate arms. Again and again one is faced with new challenges and faced with problems to be solved quickly. Also, financial resources in times of crisis and when startups are usually scarce.

Often saving for cost reasons in the marketing, advertising and the press – and public relations. “In some ways understandable, but nevertheless a fatal error”, Ralph Kahne is efficient marketing with his agency, since several years successful small and medium-sized enterprises as well as startups and entrepreneurs. “On one the main cause for the failure of the company is located in a poor customer and market orientation. On the other hand one has targeted communication with customers and the public key competitive advantages.” Indeed, the expenses for effective marketing are not negligible. Who but want to take everything even for cost reasons, very quickly reaches its limits. Marketing and advertising are too complex and time consuming. In addition, not every CEO is also expert in communications with customers.

In times of increasing desires when at the same time decreasing customer loyalty successfully on the market to survive, creativity and flexibility is required. This applies in particular to startups, times of crisis, companies with liquidity problems. “If customers are damp, they can not just invest in new machinery. Even if this the production costs would be significantly reduced. As well, these companies are only little money for “take effective marketing in the hand, brings the problem to the point barges.