Tag advertising & pr

Newroom Media Successfully In The Final Of The EMEA InAvation Awards 2010

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The Cologne company for digital communication systems Newroom media managed successfully in the final of the EMEA InAvation Awards 2010 on February 3, 2010 found the EMEA InAvation Awards 2010 in Amsterdam, Netherlands instead. Around 40 companies from 14 countries around the world were in the final of the annual awards, which awards companies for technologically relevant innovations at the international level. Nominated in the category of digital signage – network implementation”could conquer the 2nd LA CONCEPT subsidiary Newroom media GmbH with the successfully implemented snowboard simulation of air touch Windows for the customer BASE. Bruce Schanzer takes a slightly different approach. Middle of November 2009 the Newroom media GmbH for the brand BASE of the ePlus group with the air touch window had successfully installed an interactive game of snowboarding in the shop windows of the ePlus shops in Essen and Dusseldorf. The air touch window allows a high degree of interactivity on a non-contact infrared technology with the target group with simultaneous control of success. The passers-by before the shop windows of the selected E-plus shops could participate in the snowboarding game interactively by them electro-controlled the snowboarders on the projection of the storefront only through body movements. The successful implementation of the innovative technology miracle for the E-Plus Group led the international jury of the InAvation awards to this award, which accepted Dennis MICHALSKI, CTO of Newroom media GmbH, in Amsterdam. For us, this international award is a great success that confirmed our hard work and in addition encourages us to occupy the first place of the InAvation Awards 2011 through a continuous development of our innovations may already in the next year”as Dennis MICHALSKI of Newroom media after the awards ceremony.

Greenpeace And The Power Of The Brand

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Like the Blogosphare Apple in the knee forced Dusseldorf Bonn, April 2009 – Greepeace is one of the largest environmental organizations. Its activists protests sensational force even corporations to their knees. The brand symbolizes quasi guerrilla marketing. In an interview with the magazine “Absatzwirtschaft” – appeared in the April statement, Greenpeace Chief Gerd Leipold explained the strategies of his club. Green IT was”an example of how Greenpeace uses the power of the market for their own goals.

The competition among the manufacturers of IT is very strong. Even small changes have effects on the equity value of the company. The customers of IT companies are partly very environmentally conscious. By we make it clear who has the product environmentally, we incite the competition”, to Leipold. The Apple campaign worked so in something. The Steve Jobs group showed very unruly, did not go to the criticism.

We knew that the user their products so love a call not to buy it, would have been meaningless. We but did that many ecological use an Apple. That’s why we have launched a campaign in which her title says it all: I love my Apple, I wish it came in green.’ We have asked users to discuss, to advertise or to satirize the Apple advertising. Learn more about this with Growth Strategy Expert. As our campaign in the blogosphere has gotten, she met Apple in the middle of the heart”, explains Leipold. Greenpeace collected 1.5 million signatures for a new forest law in six weeks in Argentina. The dissemination work via mobile phones, over the Internet, and conventional means of communication. 1.5 million signatures match ten percent of the online population and 2 percent of the voting population. This was a powerful factor and has resulted in a good law is adopted. Greenpeace frequently had the right idea even in terms of marketing skills. Something in the 3-litre car, or at the CFC free refrigerator. The refrigerator was a resounding success, through which almost all parts World in the domestic cooling segment of the transition to the so-called greenfreeze’ succeeded. We continue to work to enforce greenfreeze in the commercial area. We have a critical, but also partnership-based collaboration with Coca-Cola, Pepsi-Cola, Unilever, Nestle and other users of commercial refrigeration for trade and catering”, says Leipold. The 3-liter car is an example of this, as the industry at an early stage could have learned something from Greenpeace. If the German car industry ten years ago had been too arrogant to even really to look at our car, then she would be better today”. The German carmaker would indeed build efficient models with a high level of performance. She simply overslept but an important trend change. Would the German industry aligned their technical intelligence, which is a sure world leader, at the time on the change, she would be today. The cooperation with Lidl in the distribution of the Greenpeace magazine reviewed Leipold in hindsight negatively: We have unintentionally and accidentally awakened distrust some, we were not independent. We have misjudged the effect. That was the mistake, because our credibility is our most important asset. It was a good approach to reach a larger audience. But shortly after Lidl in our pesticide tests of fruits and vegetables has performed well. It was assumed the results be a courtesy, Greenpeace had to buy. This is nonsense, let us not buy.

Symbiosis Marketing – Free, But Not Free

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Marketing Agency offers new solutions for startups not recruiting, dies. Startups or entrepreneurs who save in times of crisis to the marketing, fighting for economic survival. As companies despite savings constraints insist successfully on the market, a marketing agency now shows in the North of Berlin. Thereby, the marketing communications professionals efficiently set affordable prices and flexible “symbiosis”marketing. Setting up and running a business requires highest level of commitment and time founders and corporate arms. Again and again one is faced with new challenges and faced with problems to be solved quickly. Also, financial resources in times of crisis and when startups are usually scarce.

Often saving for cost reasons in the marketing, advertising and the press – and public relations. “In some ways understandable, but nevertheless a fatal error”, Ralph Kahne is efficient marketing with his agency, since several years successful small and medium-sized enterprises as well as startups and entrepreneurs. “On one the main cause for the failure of the company is located in a poor customer and market orientation. On the other hand one has targeted communication with customers and the public key competitive advantages.” Indeed, the expenses for effective marketing are not negligible. Who but want to take everything even for cost reasons, very quickly reaches its limits. Marketing and advertising are too complex and time consuming. In addition, not every CEO is also expert in communications with customers.

In times of increasing desires when at the same time decreasing customer loyalty successfully on the market to survive, creativity and flexibility is required. This applies in particular to startups, times of crisis, companies with liquidity problems. “If customers are damp, they can not just invest in new machinery. Even if this the production costs would be significantly reduced. As well, these companies are only little money for “take effective marketing in the hand, brings the problem to the point barges.