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Start the biggest marketing campaign in the history of the brand of Herzogenaurach, March 14, 2011 – March 16, 2011 the international sporting goods manufacturer adidas presented its newest global brand campaign. While the company has for the first time a campaign for the sub brand adidas Sport performance, originals and adidas adidas Sport style created and are therefore on a unique, diverse and all-encompassing kind and wise insight into the brand. The campaign illustrates the pronounced presence of adidas in various types of sport, cultures and lifestyles, with the world of sport, music and fashion colorful mix. Brand ambassadors as the football stars in their natural, authentic environment show Lionel Messi and David Beckham, NBA star Derrick Rose and pop icon Katy Perry as well as the adidas skateboard team and many more, is there anything, if you do that, what you love no matter what they are. In the last ten years, we have successfully divided into three sub brands adidas brand: adidas Sport performance,. adidas originals and adidas Sport style. Now we are proud to be able to show the breadth and depth of the adidas brand in a global brand campaign”, said Erich Stamminger, Member of the Executive Board and responsible for global brands. all adidas’ is the largest campaign ever conducted.

The creative concept combines the diversity of the brand under a strong roof. No matter whether running trail or walkway, stadium or street we put an authentic statement of credibility that has only adidas. The campaign, directed by Romain Gavras is based on a 30 – and 60-second version of the TV and cinema commercials, as well as an extended, 2-minute online version. Viewers and fans to communicate, then online via social platforms such as Facebook with adidas, where adidas detailed daily exclusive content from different areas of the brand presented by new product releases to competition for Katy Perry concert tickets and much more. adidas achieved on such platforms regularly more than 10 million fans of the brand. In addition, the campaign includes a complete through-the-line offering, including activities on mobile phones and in the retail and activation events and even advertising. The Montreal-based agency Sid Lee designed and produced the global campaign.

SID Lee joined early 2008 as global advertising agency for the lifestyle label adidas originals and developed the global campaigns in 2009 and 2010 for adidas originals. 2010, Sid Lee was appointed as the global lead agency for the entire brand adidas. “The campaign all adidas ‘ runs through the entire year of 2011 with various elements in different sectors, from sports music and lifestyle to fashion.


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